We all need LOVE, ACCEPTANCE, SUNSHINE and sometimes – a bit of GUIDANCE
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Work with me
Areas of Work
Personal Development
In my personal development coaching, I help clients navigate growth with greater clarity, confidence, and self-awareness. Self-discovery and self-awareness serve as powerful catalysts for personal empowerment, enabling you to take control and responsibility for your life. This transformative process leads to growth and development beyond your initial expectations. When your inner world evolves for the better, it naturally brings about positive changes in your external circumstances as well. Together, we explore mindset, habits, emotional intelligence, and the deeper patterns that shape behavior. A key part of this journey includes understanding how the nervous system influences our responses to stress and change, and developing simple tools to stay grounded and centered. By integrating both practical strategies and inner work, clients build the capacity to lead themselves with purpose and resilience.
Goal Settings and Achievement
Regardless of what your ultimate goal may be — whether it’s related to your career, relationships, health, or personal growth — you possess the strength and capability to achieve it. By addressing and limiting negative self-talk, releasing self-limiting beliefs, and overcoming self-sabotaging behaviors, you create a clear path toward success. In my coaching work around goal setting and achievement, I help clients bridge the gap between vision and execution. Together, we clarify priorities, uncover internal blocks, and build practical systems for follow-through. Alongside strategy, we also address the inner landscape—working with the nervous system to reduce overwhelm, increase focus, and cultivate a mindset that supports sustainable progress. This holistic approach empowers clients to move forward with purpose and confidence. I’m here to support you throughout this journey and help you recognize not only the feasibility of your goals, but also your potential to reach them.
Relationships
Relationships— whether in personal, family, or professional dynamics —can present challenges at times. However, cultivating healthy relationships is essential for our sense of belonging and fulfillment. We explore the patterns that shape how clients relate to others, including attachment styles and emotional triggers. Nervous system awareness plays a key role here, helping clients understand their responses in moments of tension or vulnerability and equipping them with tools to respond, not react. This creates space for more respectful, secure, and fulfilling relationships. While this process is often complex, as fear can emerge as a protective mechanism and habitual patterns may carry significant momentum, it is not insurmountable. With determination and commitment, personal growth and transformation within relationships are entirely achievable.
Time Management and Stress
Achieving efficiency across various aspects of life is essential for effective time management. I support clients in creating structure without burnout. This includes aligning their schedules with their energy levels, learning to set boundaries, and shifting out of constant reactivity. Because time pressure and stress often trigger dysregulation in the nervous system, we also incorporate simple regulation tools to help clients stay grounded and mentally clear. The result is not just better productivity, but a more balanced and intentional way of living. Enhancing productivity and organizational skills allows for significant time savings and improved outcomes. By optimizing your actions and routines—a process I refer to as “self-optimization”—you can achieve greater results with less effort, ultimately transforming your daily reality into one of increased clarity, purpose, and success.
What I believe in
Key Principles and Values
Throughout our work together, I aim to connect with the most authentic version of you—the real, unfiltered you who understands that no emotion, feeling, desire, temptation, action, or reaction is beyond sharing. While the world may have its own expectations of how you should appear, my focus is on seeing and understanding your truest self. It is this authentic self that will be most powerful and transformative in our work together.
People have all the answers within themselves.
Every individual holds the answers within themselves. Each person possesses inherent wisdom and intuition that, when accessed, can guide them in making important decisions throughout their lives. However, this inner guidance is often suppressed by complex societal and personal factors. Through asking the right questions and providing appropriate guidance, my aim is to help you reconnect with and uncover the insights that may be deeply embedded within, allowing you to tap into your innate wisdom and clarity.
People are not broken. People do not need fixing.
I firmly believe in the inherent worth, strength, and potential of every individual. People are not defined by their past traumas, mistakes, or the challenges they have faced. Through various positive psychology approaches, I help you reconnect with your innate abilities to grow, learn, and improve. There are no mistakes, only learning opportunities. Who you were yesterday does not define who you are today, nor does it determine who you will become tomorrow. Change is a constant, even if it is not always immediately apparent. Positive transformation requires intentional effort, and I am honored to walk alongside you on this journey.
Our meeting point is at a non-judgemental place where understanding and compassion lie.
Every individual has done the best they could with the knowledge and resources available to them at the time. Creating a safe, non-judgmental environment for my clients is my utmost priority. There is nothing too great to be shared, and there is no “sin” too large for a mind ready for positive change. It is important to remember: there is no “wrong” path when we are committed to growth.
Results are meaningful, regardless of their pace.
Progress, no matter how gradual, is always valuable. This journey is not about achieving everything at once or expecting instant results. Together, we will celebrate both the significant, transformative changes and the smaller, often less visible steps forward. Every step, no matter how small, is a vital part of your progress.
No expectations towards you as a client.
There is no universal “must,” “have to,” or “should.” Society often imposes expectations, norms, and values that shape our views on education, success, gender roles, careers, family, relationships, body image, and personal achievements. These collective beliefs can create a pressure-filled environment where it’s easy to feel lost or unfulfilled. Navigating through these societal constructs can sometimes leave you disconnected from your true self and purpose. My approach is focused on helping you break free from these external pressures and rediscover what truly matters to you.
Diyana Dimitrova
About Me
I am working as a coach and have degree in cognitive hypnotherapy. I am a former lawyer, an author, and a podcast host. Beyond the roles and titles, I am simply a human being—just like you—navigating the physical experience of life, with an openness to growth, learning, and the deeper questions that arise along the way.
More About me
Resources
Podcast & Blog
What is HEALTHY LOVE?
As St. Valentine's Day 🩷🩷🩷 is around the corner, I decided to share with you my thoughts on what healthy love is. If you are following my work, you...
ACCEPTANCE and GRATITUDE
Yesterday I released the new Episode of my podcast “PERSPECTIVE OF THE MIND” with the spiritual teacher Ryan Keys - Watch here- a conversation that...
Is it FEAR of ANXIETY?
I have been asked by some people on my Instagram (@shift_the_mind) to share more about my personal life challenges. I fully understand the request...